We offer natural onsite optimization and link building services. We comply with all search engine listing criteria and use no hidden content, doorway pages, redirection pages or other spammy methods.
The process of optimization is broken down into several individual components. These components are as follows:
- Content Creation
- Site Optimization
- Submission
- Link Popularity
- Reporting
Site Optimization
Consultation Session:
We will research the functionality of your current web site and inform you of any problems that may impede the search engine placement process.
Keyword Research and Recommendations:
Through a combination of manual searches and custom research software, our technicians will help pinpoint the most heavily searched and trafficked keywords for your individual products and services.
Content Creation:
Our copywriters will work on creating unique content or modifying existing content based on the keywords being optimized. Keywords will be strategically used within the content based on various keyword densities. Our copywriters will consult with the client before writing any content in order to fully capture the essence of the site. All marketing and design aspects of the site will be respected and maintained to its fullest potential. All new copy will be sent to client for approval before going live.
Website Optimization:
Our optimizers will work with our copywriters to integrate the optimized content within your site. The optimizers will modify your site Meta Tags and content so that it has all your keywords in the right densities necessary to achieve high rankings. Your site will also be optimized to be spider friendly to make sure that search engines see every single page of your website. This includes creating search engine friendly site navigation and consulting client on structural changes that will have ranking benefits. All work will be submitted for your approval before going live.
Site Maps Creation:
If your site does not have a site maps page, one will be created for you. If you already have one then it will be checked to make sure it covers all your important pages and if it is in the correct format.
Dynamic Site Optimization: (If applicable)
If you own a dynamic site such as database driven, ecommerce based or shopping cart based, your site may need special tweaking to make it search engine friendly. Our technicians will consult with you and offer you several options and then proceed with implementation.
Site Optimization
Free Search Engines and Directories:
Most major search engines have free submission programs. We submit your site to the major search engines after optimization is complete. The major free engines and directories include: Yahoo (also powers AltaVista, HotBot, AllTheWeb), Google (also powers AOL, iWon, HotBot and Netscape), MSN, Lycos, Teoma, AskJeeves and DMOZ (Open Directory).
We also have a list of several free directories that would help with additional traffic and link popularity. In addition, we will research any industry specific free search engines and directories and submit to those.
Fee Based Directories:
Each of the following directories require a fee for regular or express listings. We have researched several top directories and picked this final list for recommendation to our clients. The purpose of submitting you to these directories is to primarily increase your link popularity, via getting a link from high Page Rank site and from a category that is highly relevant to your topic. A relevant link has a more value than any link.
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